Danny Sullivan is awesome

I try to avoid just re-posting links on this blog. It's not big and it's not clever, and it doesn't really add anything to any discussion.

However, there are times when it's useful (see the post just before this, for example). Normally, once done, I'll write a few original content posts before another simple link/
But, this is too good to pass up.
Danny Sullivan is a big cheese in the world of SEO, which, in case you don't know, is search engine optimisation, or the act of ranking higher in search (Google) results for a particular keyword or words. I work in the webmaster support team at Google, so I see a fair share of black and white hat SEO (bad and good, respectively).
A very old example of black hat SEO is where you'd put words on a page in the same colour as the background, so they were effectively invisible. The words would be a list of words for which you wanted the page to rank.
Over at Google, we consider that spamming (or perhaps cloaking), and we'll take you out of our index for trying to cheat the system. So don't!

Anyway, Danny's the man - very very well respected within the community. So, when he writes something like this, you sit up and take notice.

Here it is.
http://daggle.com/090406-225638.html

Enjoy